berliner writes
  • Home
  • About Me
    • My resume
    • Happy clients
  • The Latest
  • Portfolio
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact


'one less' woman affected by cervical cancer

Merck's "One Less" television campaign led many women to visit doctors for the Gardasil HPV vaccine. But the brand found that a large majority of women did not return for the crucial 2nd and 3rd shots that complete the vaccination series. We developed a campaign extension, an in-office and online program called BE ON3 LESS. It continued the emotional and empowering message of "One Less." You can read the copy below these visuals.
COPY: My best friend's mom, Jane, is living with cervical cancer. She's like a second mother to me. That was my wake-up call. That's why I chose to get vaccinated.
    When I found out Gardasil is a series of 3 doses, I was like, uhh, I wasn't expecting that (I'm not a big 'needle' person, are you?)
    Then I thought about Jane, and I knew I had to finish what I started. Because unlike her, I have a choice. I choose to be One Less.
Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill).   Get in touch with Michael
  • Home
  • About Me
    • My resume
    • Happy clients
  • The Latest
  • Portfolio
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact
Chat with me 9-5 EST ×

Connecting

You: ::content::
::agent_name:: ::content::
::content::
::content::