jiffy lube campaigns drove L.A. Traffic

2/20/2021

Challenge: Southern California is car capital of the U.S., an important market for Jiffy Lube. But while oil changes are important, it's never top-of-mind, and many people doubt Jiffy Lube's expertise.
Strategy: Reach people where they live: in their cars, surrounded by outdoor billboards and radio spots that entertained as well as informed.
Result: Our campaigns consistently led to increased car counts whenever our radio was on the air, and in years where the brand had flat sales around the U.S., the LA Jiffy Lube market rose an average of 10% higher.
The "Street Smart" campaign touted the expertise of Jiffy Lube.

Radio celebrated the everyday heroes of L.A.... the drivers who survive the traffic, relying on Jiffy Lube to help them stay on the road.

Jiffy Lube "OR ELSE"

This campaign of outdoor and radio served as a gentle reminder of the importance of changing the oil.

SUPER-HERO CAMPAIGN

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the better stuff

In any career, there'll be opportunities to produce work that you feel quite proud of.
And...a lot of the time you just do the "daily stuff" that may not win an award but does help you pay the mortgage.
Here is where I collect some of my favorites from along the way: the magic that happens when you have a good client, a good partner, and some good karma.