Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael
Challenge: Southern California is car capital of the U.S., an important market for Jiffy Lube. But while oil changes are important, it's never top-of-mind, and many people doubt Jiffy Lube's expertise.
Strategy: Reach people where they live: in their cars, surrounded by outdoor billboards and radio spots that entertained as well as informed.
Result: Our campaigns consistently led to increased car counts whenever our radio was on the air, and in years where the brand had flat sales around the U.S., the LA Jiffy Lube market rose an average of 10% higher.
The "Street Smart" campaign touted the expertise of Jiffy Lube.
Radio celebrated the everyday heroes of L.A.... the drivers who survive the traffic, relying on Jiffy Lube to help them stay on the road.
Jiffy Lube "OR ELSE"
This campaign of outdoor and radio served as a gentle reminder of the importance of changing the oil.
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