Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael
I'm proud to be part of the team that created the 2017 online video campaign entitled "You Got It." For our efforts we were presented with a national Aster award recognizing excellence in healthcare marketing.
BACKGROUND: The health care system is complicated; that's not big news to anyone. My assignment was to show & tell what the company is doing to make things easier for its members, and thereby raise positive brand awareness of Blue Cross NC. This campaign is for Blue Connect, their suite of online tools.
Here's a sample of the videos, social ads, banners, and radio spots in this integrated campaign.
RESULTS: The largest amount of audience engagement of any campaign to date, measured in click-throughs, time on site, and social sharing.
A handful of the web banners:
"Facts" :30 Radio spot
the better stuff
In any career, there'll be opportunities to produce work that you feel quite proud of.