I'm proud to be part of the team that created the 2017 online video campaign entitled "You Got It." For our efforts we were presented with an Aster award recognizing excellence in healthcare marketing.
BACKGROUND: The health care system is complicated; that's not big news to anyone. My assignment was to show & tell what the company is doing to make things easier. This campaign is for Blue Connect, their suite of online tools.
Here's a sample of the videos, social ads, banners, and radio spots in this integrated campaign.
A handful of the web banners:
"Facts" :30 Radio spot
Michael Berliner is a copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael