Handibot to Makers: "Carve Your Path"

Michael Fogleman with the map of North Carolina he fashioned with a Handibot Smart Power Tool.

My client ShopBot Tools is getting ready to launch the latest version of their Handibot Smart Power Tool. It's pretty cool: a portable tool that cuts, carves and mills wood, plastics, even soft metals like aluminum. And you can drive it wirelessly from your phone or tablet. Here's the headline for a series of stories we're putting together:

   The most effective marketing being great content, we were super pleased that Michael Fogleman shared his story of making wall art with a Handibot.

First you cut out the individual counties (100 of them!) and carve their names. The Handibot takes your digital design and with the press of a button, cuts with power and precision.

Next you cut out the base for the whole installation. Handibot's cutting area is 6" by 8". A little bit of tiling lets you do the job on a larger piece of wood.

Michael lives in the Triangle region of North Carolina. Here are those counties, pre-staining.

A lot of counties and a lot of stain.

Something nice above the mantel besides a TV!

A new campaign deserves a new rallying tagline. The best part about it is, it's not something artificial that gets "slapped onto the product." It evolves quite naturally out of the many stories of people using the Handibot to carve their own path.