My client ShopBot Tools is getting ready to launch the latest version of their Handibot Smart Power Tool. It's pretty cool: a portable tool that cuts, carves and mills wood, plastics, even soft metals like aluminum. And you can drive it wirelessly from your phone or tablet. Here's the headline for a series of stories we're putting together:
The most effective marketing being great content, we were super pleased that Michael Fogleman shared his story of making wall art with a Handibot.
A new campaign deserves a new rallying tagline. The best part about it is, it's not something artificial that gets "slapped onto the product." It evolves quite naturally out of the many stories of people using the Handibot to carve their own path.
Michael Berliner is a copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael