This year I've been collaborating on several projects with Springer Studios. I've written targeted landing pages for CompassPointeNC.com, and also wrote scripts and conducted the on-camera interviews for a series of videos featuring Compass Pointe homeowners. They've all migrated south from places such as Northern Virginia, Connecticut, New York and New Jersey to Wilmington, NC, for retirement. When they "tawk," target audiences up on the Eastern Seaboard are listening. Watch video here.
Direct mail pieces such as the piece below have been out-performing previous efforts in driving phone calls to the sales group.
Michael Berliner is a copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael