Michael Berliner is a copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael
The health care system is complicated; that's not big news to anyone. My assignment for Blue Cross and Blue Shield of NC was to show & tell what the company is doing to make things easier. This campaign is for Blue Connect, their suite of online tools.
Here's a sample of the videos, social ads, banners, and radio spots in this integrated campaign.
A handful of the web banners:
"Facts" :30 Radio spot