Passionate about serving good causes with good creative
Mental health is health. Social campaign: "FEARLESS IS... asking for help."
While at Blue Cross NC, I wrote a campaign that flipped their historical "Live Fearless" theme to express a new meaning: asking for help. Appeared during the holiday season, a stressful time for many. Campaign exceeded engagement goal by 10%.
Building community: 100kGarages.com
I wrote the marketing material and site for 100kGarages.com, a nonprofit project of ShopBot Tools, makers of digital fabrication equipment. 100kGarages helped power a grassroots movement by providing a hub for businesses as small as one person to connect with customers for their unique furniture and other products. EXPLAINER VIDEO:
Supporting critical social services for Los Angelenos
For the Los Angeles Jewish Federation, I drove a brand refresh called "The Other 911" for the United Jewish Fund's $42 million annual campaign supporting a breadth of social services helping anyone in need of food, shelter, protection from abuse, and much more. We re-branded the organization's headquarters and created a multi-channel campaign that boosted awareness by almost 15% among target audiences.
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Storytelling samples shared in face-to-face donor meetings to shed light on the value of UJF-funded services.
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Building the federation a new home: the levin jcc
For the Durham-Chapel Hill Jewish Federation, I wrote materials for a Capital Campaign to build the area's first Jewish Community Center, encouraging people to "Jump In First." The campaign, expressed in direct mail, email, print and radio, helped generate 150% of membership goal.
Supporting quality of care for the aging
For the L.A. Jewish Home for the Aging, I led the creative team that developed new brand identity and logo development, and wrote marketing materials such as quarterly newsletters, annual reports, advertising, videos and event marketing. Direct mailers such as these increased response by 10%.
