Passionate about serving good causes with good creative

Medecins Sans Frontieres (Doctors Without Borders)

I created a campaign, Care, Compassion, and Commitment....Without Borders, to strongly connect the organization's name with its mission: to provide emergency medical care anywhere in the world—regardless of race, religion, gender, or political affiliation. Shown here: banner ads and social posts.

​Feeding America

I created a campaign of postcards and emails for Feeding America to support their mission of connecting the millions of Americans living with food insecurity to its nationwide network of food banks and meal programs.

Blue Cross and Blue Shield of North Carolina

I reimagined the existing "Live Fearless" campaign to encourage people to ask for help with their mental health during the holiday season, a time when many people struggle. The campaign exceeded its engagement goal by 10%.

​Skin Cancer Foundation

I created "Don't Be A Dermass," a social campaign for The Skin Cancer Foundation targeting younger audiences who don't realize melanoma can affect them. The bold tagline—Don't be a dermass. Smart people wear sunscreen—balanced the seriousness of the message with humor.
​"Don't Be A Dermass" won the Rx Club Award of Excellence, Nov 2024

Blue Cross and Blue Shield of North Carolina

I scripted a video series showing how easy it is to make favorite dishes healthier with simple ingredient swaps. The collaboration with celebrity chef  Vivian Howard and registered dietitian Tracy Owens drove strong engagement.

COVID-19 Vaccine Awareness

I created "The Great Indoors," a public service campaign reminding people that Fall means more time indoors and increased exposure to COVID-19. Rather than using scare tactics, the campaign took a lighthearted approach. Tactics: social posts mimicking classic 'outdoor adventure' advertising and a music video featuring an upbeat sing-along jingle, "Meet the Neighbors."
"The Great Indoors" was a GOLD AWARD WINNER! Titan Health Awards, Oct 2024