'one less' woman affected by cervical cancer

Merck's "One Less" television campaign led many women to visit doctors for the Gardasil HPV vaccine. But the brand found that a large majority of women did not return for the crucial 2nd and 3rd shots that complete the vaccination series. We developed a campaign extension, an in-office and online program called BE ON3 LESS. It continued the emotional and empowering message of "One Less." You can read the copy below these visuals.

COPY: My best friend's mom, Jane, is living with cervical cancer. She's like a second mother to me. That was my wake-up call. That's why I chose to get vaccinated.
    When I found out Gardasil is a series of 3 doses, I was like, uhh, I wasn't expecting that (I'm not a big 'needle' person, are you?)
    Then I thought about Jane, and I knew I had to finish what I started. Because unlike her, I have a choice. I choose to be One Less.