passionate to serve good causes with good creative

Throughout my career I've had the privilege to devote time and energy to cause marketing. Below are some highlights. For the Los Angeles Jewish Federation, I drove a brand refresh called "The Other 911" for the United Jewish Fund's $42 million annual campaign supporting a breadth of non-denominational social services. We re-branded  the organization's headquarters and created direct mail, outdoor advertising, collateral sales material, video production and event marketing.

combating anti-semitism

While at the Jewish Federation, I worked on several projects sponsored by the Jewish Community Relations Committee, including promotion of a conference on the topic of hate: where it comes from, how it spreads, how to call it out, how to help prevent it from growing.

supporting quality of care for the aging

For the L.A. Jewish Home for the Aging, I led the creative team that developed new brand identity and logo development, and wrote marketing materials such as quarterly newsletters, annual reports, advertising, videos and event marketing in support of their $52 million capital campaign for a new residential nursing facility.

Below are elements from the invitation to the Capital Campaign fundraising dinner, "A Celebration of Life."

​With sufficient funds to enable construction, we invited the community to a groundbreaking ceremony:

building the federation a new home: the levin jcc

For the Durham-Chapel Hill Jewish Federation, I developed and executed a marketing plan for the Levin JCC's Founding Membership drive, encouraging community members to "Jump In First." The campaign, expressed in building construction signage, direct mail, email, print and radio, generated almost 200% of membership goal.

supporting jewish education

I wrote the Annual Report for the Lerner Day School in Durham, NC. The brand story told in this Report formed a foundation for an Endowment fundraising campaign.