primary sclerosing cholangitis (PSC): conceptual approaches for HCP campaign
Client: Gilead
Background and Challenge: Working at Purohit Navigation, I contributed campaign concepts to drive HCPs to test appropriate patients early for PSC, a rare, chronic and progressive liver disease with significant morbidity. Early diagnosis enables proactive monitoring and disease management for better outcomes.
Solution: Spec concepts to grab the attention and interest of HCPs using bold, dramatic executions. Samples of approaches shown below.
Background and Challenge: Working at Purohit Navigation, I contributed campaign concepts to drive HCPs to test appropriate patients early for PSC, a rare, chronic and progressive liver disease with significant morbidity. Early diagnosis enables proactive monitoring and disease management for better outcomes.
Solution: Spec concepts to grab the attention and interest of HCPs using bold, dramatic executions. Samples of approaches shown below.
