Michael Berliner
Copywriter with extensive pharmaceutical and healthcare marketing experience
Group Copy Supervisor, Boundless Life Sciences Group, remote, Jan 2022 to April 2025
Worked on HCP and patient launches for rare diseases such as high-risk neuroblastoma (iwilfin) and Friedreich ataxia (Skyclarys).
• Developed launch creative for drugs not yet in market—one for macular degeneration and the other for schizophrenia.
• Worked on brands for anxiety disorder (Loreev XR), depression (Sertraline, Venlafaxine, Citalopram), and sleep disorder (Zolpidem).
• Created strategic high-level brand campaign concepts that informed compelling multi-channel content for HCPs and patients
• Collaborated cross-functionally with creative, medical and account teams, assuring clarity and brand consistency
• Mentored writers, presented work to internal and external clients, and worked closely with medical/regulatory teams to streamline approval processes
Senior Copywriter, Purohit Navigation, remote, April 2021 to Dec 2021
Primarily HCP-focused marketing communication. Categories included sickle cell disease, different forms of hepatitis, and primary sclerosing cholangitis (PSC).
Senior Copywriter, Bioventus, Durham NC January 2020 to April 2021
Multi-channel campaigns for medical devices and pharmaceuticals in the orthopedic space. To HCPs and patients. Prepped for the launch of MOTYS, an amniotic-fluid based injection for knee osteoarthritis.
Senior Copywriter with Digital Focus, Blue Cross and Blue Shield of NC, Durham NC April 2016 - November 2019
Created digital content to grow positive public positive awareness of the Blue Cross NC brand.
• Work earned multiple GOLD, BRONZE and SILVER awards at national Tellys and Aster Awards for Excellence in Health Care Marketing
Copywriter, Berliner Writes, Chapel Hill NC Oct 2009 - April 2016. Highlights:
“Voice of the Customer” Video Content Writer/Producer. For technology manufacturer ShopBot Tools, I produced customer story and product videos, integrated with work in digital and traditional advertising. Blogged for ShopBotTools.com, 100kGarages.com, handibot.com.
Associate Creative Director, MicroMass Communications, Cary NC July 2006 – Sep 2009
Coach/player at pharmaceutical agency (DTP). Created behavioral science-based, tailored campaigns for Rx acquisition, conversion and adherence programs. Clients including:
• Worked on DTP launch of UCB's Cimzia (Crohn's indication). Led team developing a suite of digital tools to add value for prospective Crohn's patients.
• Novartis Femara (breast cancer); online and offline revamp of 'My Next Steps' support program boosted patient enrollment by over 15%
• Novartis Exjade (iron overload); creation of integrated '1000 Reasons' public service campaign increased testing for Iron Overload by 30%
Senior Copywriter / ACD, Kovel/Fuller Advertising, Culver City CA January 2000 - June 2006
• Wrote and oversaw production and edit of TV commercials with budgets from $15K - $500K
• Work for Jiffy Lube increased car counts 10% over all other US regions
• Launched Zicam Cold Remedy, one of the most successful new OTC launches in the past decade
• Television for Pacific Life grew positive brand awareness 5 years in a row
• Launched Greenlight Financial Services to $6 billion in funded home loans in a two-year period. Built this direct-marketing client's business via radio, tv, email and direct mail.
Worked on HCP and patient launches for rare diseases such as high-risk neuroblastoma (iwilfin) and Friedreich ataxia (Skyclarys).
• Developed launch creative for drugs not yet in market—one for macular degeneration and the other for schizophrenia.
• Worked on brands for anxiety disorder (Loreev XR), depression (Sertraline, Venlafaxine, Citalopram), and sleep disorder (Zolpidem).
• Created strategic high-level brand campaign concepts that informed compelling multi-channel content for HCPs and patients
• Collaborated cross-functionally with creative, medical and account teams, assuring clarity and brand consistency
• Mentored writers, presented work to internal and external clients, and worked closely with medical/regulatory teams to streamline approval processes
Senior Copywriter, Purohit Navigation, remote, April 2021 to Dec 2021
Primarily HCP-focused marketing communication. Categories included sickle cell disease, different forms of hepatitis, and primary sclerosing cholangitis (PSC).
Senior Copywriter, Bioventus, Durham NC January 2020 to April 2021
Multi-channel campaigns for medical devices and pharmaceuticals in the orthopedic space. To HCPs and patients. Prepped for the launch of MOTYS, an amniotic-fluid based injection for knee osteoarthritis.
Senior Copywriter with Digital Focus, Blue Cross and Blue Shield of NC, Durham NC April 2016 - November 2019
Created digital content to grow positive public positive awareness of the Blue Cross NC brand.
• Work earned multiple GOLD, BRONZE and SILVER awards at national Tellys and Aster Awards for Excellence in Health Care Marketing
Copywriter, Berliner Writes, Chapel Hill NC Oct 2009 - April 2016. Highlights:
“Voice of the Customer” Video Content Writer/Producer. For technology manufacturer ShopBot Tools, I produced customer story and product videos, integrated with work in digital and traditional advertising. Blogged for ShopBotTools.com, 100kGarages.com, handibot.com.
Associate Creative Director, MicroMass Communications, Cary NC July 2006 – Sep 2009
Coach/player at pharmaceutical agency (DTP). Created behavioral science-based, tailored campaigns for Rx acquisition, conversion and adherence programs. Clients including:
• Worked on DTP launch of UCB's Cimzia (Crohn's indication). Led team developing a suite of digital tools to add value for prospective Crohn's patients.
• Novartis Femara (breast cancer); online and offline revamp of 'My Next Steps' support program boosted patient enrollment by over 15%
• Novartis Exjade (iron overload); creation of integrated '1000 Reasons' public service campaign increased testing for Iron Overload by 30%
Senior Copywriter / ACD, Kovel/Fuller Advertising, Culver City CA January 2000 - June 2006
• Wrote and oversaw production and edit of TV commercials with budgets from $15K - $500K
• Work for Jiffy Lube increased car counts 10% over all other US regions
• Launched Zicam Cold Remedy, one of the most successful new OTC launches in the past decade
• Television for Pacific Life grew positive brand awareness 5 years in a row
• Launched Greenlight Financial Services to $6 billion in funded home loans in a two-year period. Built this direct-marketing client's business via radio, tv, email and direct mail.
honors & awards
Nov 2024. Award of Excellence. The Rx Club.
For Social Media Campaign: "Don't be a Dermass" aimed at young people to protect against skin cancer.
Oct 2024. GOLD Award. TITAN Health Awards.
For online music video "Meet The Neighbors" promoting annual COVID-19 vaccination
May 2019. Aster National Awards for Excellence in Health Care Marketing.
Overall Campaign: Better Eating, Better Health with Chef Vivian Howard
May 2019. BRONZE Award. The Tellys.
For SNACKABLE VIDEOS from the Better Eating, Better Health campaign
May 2019. SILVER Award. The Tellys.
For Overall B2C Campaign: Better Eating, Better Health with Chef Vivian Howard
May 2018. GOLD Award. Aster National Award for Excellence in Health Care Advertising.
TV/Video: "Mia Hamm Pokin' Around" Blue Cross and Blue Shield of North Carolina
For Social Media Campaign: "Don't be a Dermass" aimed at young people to protect against skin cancer.
Oct 2024. GOLD Award. TITAN Health Awards.
For online music video "Meet The Neighbors" promoting annual COVID-19 vaccination
May 2019. Aster National Awards for Excellence in Health Care Marketing.
Overall Campaign: Better Eating, Better Health with Chef Vivian Howard
May 2019. BRONZE Award. The Tellys.
For SNACKABLE VIDEOS from the Better Eating, Better Health campaign
May 2019. SILVER Award. The Tellys.
For Overall B2C Campaign: Better Eating, Better Health with Chef Vivian Howard
May 2018. GOLD Award. Aster National Award for Excellence in Health Care Advertising.
TV/Video: "Mia Hamm Pokin' Around" Blue Cross and Blue Shield of North Carolina
education
The Advertising Center, Los Angeles
Advertising Concepting and Copy
School of Visual Arts, NYC
Advertising Concepting and Copy
Wesleyan University, Middletown, CT
Bachelor of Arts with Honors. Double Major in Theater and American Studies
Want a version to download and/or print out? Or get in touch? Visit my LinkedIn profile page.
Advertising Concepting and Copy
School of Visual Arts, NYC
Advertising Concepting and Copy
Wesleyan University, Middletown, CT
Bachelor of Arts with Honors. Double Major in Theater and American Studies
Want a version to download and/or print out? Or get in touch? Visit my LinkedIn profile page.
