"It's the content, stupid."
-somebody really inspirational
hi, i'm michael berliner
I have 20+ years experience as a copywriter, content creator and creative director in advertising agencies and on the "client side." I love to create interesting worlds for people to discover useful information that will help make their lives better — while building great brands. Here's a piece from a recent campaign for Blue Cross and Blue Shield of North Carolina about nutrition, featuring superstar chef Vivian Howard.
It's part of an integrated digital campaign including a microsite, videos, interviews and articles.
Michael Berliner is a copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael