creative director / copywriter
I recently wrote the "You Got It" campaign for Blue Cross NC. Assignment: advertise online tools that make it easier to take care of your health. The concept: Convey a sense of ease via simple, short videos. Here's one of eight, designed for YouTube pre-rolls.
It's an integrated campaign of videos, Facebook ads, web banners, sports stadium LEDs and radio spots.
Michael Berliner is a copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael