creating a brand loyalty program for allergan
When I was at MicroMass Communications we had an opportunity to pitch creating a loyalty program that would serve women using Botox or Juvederm cosmetic treatments. Our creative team was tasked with creating a brand name, look and feel for the program that would interest women in signing up for free advice, treatment support, valuable coupons and other information.
One of the loyalty program names we proposed was Confidante. I developed the names and wrote the supporting brand copy:
Michael Berliner is a copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael