
Here’s a little about me
I draw from a deep well
When it comes to healthcare, I’m something of a trifecta. I’ve worked in pharmaceuticals, medical devices, and in health insurance as well. This has taught me a lot about different marketing problems, different audiences, and how to speak so they will listen.
Before that, I got a solid foundation in general consumer marketing, from my time at an L.A. ad agency. There I worked on financial services, automotive, entertainment, and consumer packaged goods (including the launch of Zicam Cold Remedy; can’t seem to get away from healthcare :)
About Pharma
At the pharma agency Micromass Communications, I led a group of writers and ADs on DTP work. We created targeted, behavioral science-based marketing so that individual patients would listen. At Blue Cross NC, the largest insurer in North Carolina, I developed integrated branding campaigns to elevate perceptions of the brand and build loyalty. At Bioventus, a medical device maker, I write so that doctors will listen.
I’m interested in a creative position that is collaborative, strategic, fun, allows me to grow and help others do the same.
But enough about me. What about you? Get in touch here.
I draw from a deep well
When it comes to healthcare, I’m something of a trifecta. I’ve worked in pharmaceuticals, medical devices, and in health insurance as well. This has taught me a lot about different marketing problems, different audiences, and how to speak so they will listen.
Before that, I got a solid foundation in general consumer marketing, from my time at an L.A. ad agency. There I worked on financial services, automotive, entertainment, and consumer packaged goods (including the launch of Zicam Cold Remedy; can’t seem to get away from healthcare :)
About Pharma
At the pharma agency Micromass Communications, I led a group of writers and ADs on DTP work. We created targeted, behavioral science-based marketing so that individual patients would listen. At Blue Cross NC, the largest insurer in North Carolina, I developed integrated branding campaigns to elevate perceptions of the brand and build loyalty. At Bioventus, a medical device maker, I write so that doctors will listen.
I’m interested in a creative position that is collaborative, strategic, fun, allows me to grow and help others do the same.
But enough about me. What about you? Get in touch here.
Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael