i've always liked making stuff up
I'm a copywriter. I work directly with businesses small, medium, and large, and also do work for ad agencies and design firms. But I didn't start out in marketing. After studying theater in college I banged around New York City acting in an improv comedy group I co-founded called The Fresh Air Cab Company. Being onstage in some dingy nightclub, armed with nothing but our bare wits and passion for play, was amazingly fun. When it worked it was magic. There was (pretty much) nothing better!
After awhile, I looked for a way to use my gift for making stuff up for a slightly more regular paycheck. Advertising seemed to fit the bill. Banging around in a conference room with other fringe human beings, making up s&^@, throwing pencils into the ceiling tiles like Tom Hanks in "Nothing In Common," well it was like improv theatre all over again, only with health insurance.
I haven't looked back. I love the give & take between writers, artists, strategists and planners, the "yes and..." approach to improvising a solution until it's the best it can be. Also, what's kind of cool about this era of consumer-driven social marketing we're living in, is that it's becoming more and more like doing improv. You put a message out there, and messages come back from the audience! What's more, the brands that are willing to improvise — listening to, learning from, and playing along with consumers — are winning in the marketplace.
That's my story. For more details on the what, where and when, please see my resume page.
What's your story? I can help you uncover it, and share it with customers and potential fans. Let's talk.
Michael Berliner is a copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael