berliner writes
  • Home
  • About Me
    • My resume
    • Happy clients
  • some of my Best Work
  • Work by Industry
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Osteoarthritis / Bioventus
      • Bone Stimulation / Fracture Healing
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact
Improv
Here’s a little about me

I draw from a deep well

When it comes to healthcare, I’m something of a trifecta. I’ve worked in pharmaceuticals, medical devices, and in health insurance as well. This has taught me a lot about different marketing problems, different audiences, and how to speak so they will listen.

Before that, I got a solid foundation in general consumer marketing, from my time at an L.A. ad agency. There I worked on financial services, automotive, entertainment, and consumer packaged goods (including the launch of Zicam Cold Remedy; can’t seem to get away from healthcare :)

 About Pharma
    
At the pharma agency Micromass Communications, I led a group of writers and ADs on DTP work. We created targeted, behavioral science-based marketing so that individual patients would listen. At Blue Cross NC, the largest insurer in North Carolina, I developed integrated branding campaigns to elevate perceptions of the brand and build loyalty. At Bioventus, a medical device maker, I write so that doctors will listen.

I’m interested in a creative position that is collaborative, strategic, fun, allows me to grow and help others do the same.

But enough about me. What about you? Get in touch here.

click! to see some of my favorite work
Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill).   Get in touch with Michael
  • Home
  • About Me
    • My resume
    • Happy clients
  • some of my Best Work
  • Work by Industry
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Osteoarthritis / Bioventus
      • Bone Stimulation / Fracture Healing
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact
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