building community online: 100kgarages.com
One growing marketing area for me is developing strategy and copywriting for online communities. 100kGarages.com, a project of ShopBot Tools, serves the community of product designers and digital fabricators that has emerged with the availability of affordable manufacturing technologies such as 3D printing, 3D routing, and laser cutting. Individuals are empowered to start their own businesses, designing, making, and selling products.
These entrepreneurial "makers" are creating jobs all around the world by engaging in distributed manufacturing: Say there's a designer in San Francisco with a new line of home-office furniture. She has a customer in Boston. Our SF designer jumps onto 100kGarages.com, finds a digital "fabber" in Boston with the right tools to make the furniture. They share the digital design files, and the Boston fabber makes the furniture and arranges for its local delivery, saving costs and the environment.
We developed a video describing the concept featuring ShopBot's CEO Ted Hall. My role was to write up the talking points, rehearse Ted Hall for the shoot, and work with the production team at Second Story to outline the story:
These entrepreneurial "makers" are creating jobs all around the world by engaging in distributed manufacturing: Say there's a designer in San Francisco with a new line of home-office furniture. She has a customer in Boston. Our SF designer jumps onto 100kGarages.com, finds a digital "fabber" in Boston with the right tools to make the furniture. They share the digital design files, and the Boston fabber makes the furniture and arranges for its local delivery, saving costs and the environment.
We developed a video describing the concept featuring ShopBot's CEO Ted Hall. My role was to write up the talking points, rehearse Ted Hall for the shoot, and work with the production team at Second Story to outline the story:
Sample pages from the website 100kGarages.com...
Blogging is an important ongoing tactic to grow the 100kGarages community. Click on the photo below to read a sample post:
Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael