berliner writes
  • Home
  • About Me
    • My resume
    • Happy clients
  • some of my Best Work
  • Work by Industry
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Osteoarthritis / Bioventus
      • Bone Stimulation / Fracture Healing
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact

interactive e-book for crohn's patients

At MicroMass Communications I worked on the CIMZIA brand for Crohn's Disease patients. We created an interactive educational eBook enabling you to choose topics you're concerned about. Below is a representative slide show of how the book functions -- you pick 5 topics, and with a click you create your book.
We also created a program of emails to help Crohn's patients keep CIMZIA top of mind. We provided coping tips gathered from patient blogs in the form of the "Crohn's Survival Guide," with an ever-present "Ready" button that patients could use when flare-ups occurred, leading to doctor discussion guides and other useful tools:
Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill).   Get in touch with Michael
  • Home
  • About Me
    • My resume
    • Happy clients
  • some of my Best Work
  • Work by Industry
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Osteoarthritis / Bioventus
      • Bone Stimulation / Fracture Healing
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact
Chat with me 9-5 EST ×

Connecting

You: ::content::
::agent_name:: ::content::
::content::
::content::