interactive e-book for crohn's patients

At MicroMass Communications I worked on the CIMZIA brand for Crohn's Disease patients. We created an interactive educational eBook enabling you to choose topics you're concerned about. Below is a representative slide show of how the book functions -- you pick 5 topics, and with a click you create your book.

We also created a program of emails to help Crohn's patients keep CIMZIA top of mind. We provided coping tips gathered from patient blogs in the form of the "Crohn's Survival Guide," with an ever-present "Ready" button that patients could use when flare-ups occurred, leading to doctor discussion guides and other useful tools: