gaining more leads with an integrated campaign
Background & Challenge: The home mortgage market has been slowly rebounding. But in 2013, interest rates bottomed out, with no direction to go but up. In a highly competitive market with a diminishing pool of refinancing prospects, Greenlight Loans needed to continue to bring in leads among people who had not yet taken advantage of historically low interest rates, before they began to rise.
The Strategy: Integrate web, tv and radio marketing creative with a cohesive message. I was the copywriter on the re-design and re-write of a new, responsive website meant to optimize its effectiveness as a lead generation tool. In addition to the website, I write Greenlight TV and radio spots.
The Result: For 12 years, Greenlight was a leading direct lender, generating a large of volume of new loans. The company was sold to Nationstar Mortgage in 2015.
Greenlight TV featured a "Green Light" mascot character. In this spot I put him in a new adventure in the Old West, with the bottom of a canyon symbolizing rock bottom rates...
The Strategy: Integrate web, tv and radio marketing creative with a cohesive message. I was the copywriter on the re-design and re-write of a new, responsive website meant to optimize its effectiveness as a lead generation tool. In addition to the website, I write Greenlight TV and radio spots.
The Result: For 12 years, Greenlight was a leading direct lender, generating a large of volume of new loans. The company was sold to Nationstar Mortgage in 2015.
Greenlight TV featured a "Green Light" mascot character. In this spot I put him in a new adventure in the Old West, with the bottom of a canyon symbolizing rock bottom rates...
We continued the Western theme in a concurrent radio spot...
Samples of website pages below...
