Real stories make brands personal
I like blogging for my clients. I get to talk with new people and get to know them a bit. I hear about their successes and their challenges. And then, I get to push the button and share. Here are a few stories, with links to the full posts.
HOMEBUILT. The housing market crash and economy-wide downturn of 2008 shook the lives of millions of Americans to the core. One person's response was this: Dennis Michaud, a successful architect and designer of high-end homes, began to shift his focus to helping people of lesser means.
Recently, for my client ShopBot Tools, I got to know Dennis and his venture Homebuilt, a whole new approach to building affordable homes. A Homebuilt home is a code-compliant structure that anybody can put up themselves, with no nails or experience required. Click here to read the blog post.
Recently, for my client ShopBot Tools, I got to know Dennis and his venture Homebuilt, a whole new approach to building affordable homes. A Homebuilt home is a code-compliant structure that anybody can put up themselves, with no nails or experience required. Click here to read the blog post.
DIYABILITY. It was a pleasure to get to speak with John Schimmel and Holly Cohen, co-founders of DIYAbility.org. They develop technology that allows children with disabilities to discover their ABILITIES. Their tagline: "Where MacGyver meets assistive technology!"
One young person who benefits from working with DIYAbility is Matthew Altan (pictured), a 16-year old from Queens, NY. Working alongside John, Matthew designed and built an iPad holder.
Matthew’s mom Elda told me, “His disability is cerebral palsy; his use of his limbs is compromised, and he is non-verbal. BUT… technology is giving Matthew freedom and expression.”
I emailed Matthew some questions, and he wrote me back using Verbally, a free iPad app. He told me he's looking forward to a future working for Microsoft, Google or Nike, developing new products. Pretty cool. Read the post here.
One young person who benefits from working with DIYAbility is Matthew Altan (pictured), a 16-year old from Queens, NY. Working alongside John, Matthew designed and built an iPad holder.
Matthew’s mom Elda told me, “His disability is cerebral palsy; his use of his limbs is compromised, and he is non-verbal. BUT… technology is giving Matthew freedom and expression.”
I emailed Matthew some questions, and he wrote me back using Verbally, a free iPad app. He told me he's looking forward to a future working for Microsoft, Google or Nike, developing new products. Pretty cool. Read the post here.
QUIRKY. You've seen the commercials for Quirky, the company that crowd-sources ideas for cool new products and then takes them to market. Ever wonder how they prototype the products and start to manufacture them? Wonder no more.
