berliner writes
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helping patients heal better @home during the pandemic

Background and Challenges: The COVID-19 pandemic, particularly in its first several months, kept many people away from seeing their doctors for fear of catching the virus at a clinic. Healthcare clinics faced challenges of managing their patient load to protect the health of their staff as well as patients. 
Strategy: Remind providers of the benefits of the EXOGEN Ultrasound Bone Healing System. EXOGEN treatment is self-administered 20 minutes a day by the patient, to stimulate the healing process for challenging fractures. We created a brand campaign called the EXOGEN @Home Experience, to highlight to HCPs that they can maximize healing while minimizing face-to-face contact between physician and patient. An integrated campaign of website, web banners, and email marketing.
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visit the @Home Experience site
Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill).   Get in touch with Michael
  • Home
  • About Me
    • My resume
    • Happy clients
  • some of my Best Work
  • Work by Industry
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Osteoarthritis / Bioventus
      • Bone Stimulation / Fracture Healing
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact
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