berliner writes
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creating a brand loyalty program for allergan

When I was at MicroMass Communications we had an opportunity to pitch creating a loyalty program that would serve women using Botox or Juvederm cosmetic treatments. Our creative team was tasked with creating a brand name, look and feel for the program that would interest women in signing up for free advice, treatment support, valuable coupons and other information.
One of the loyalty program names we proposed was Confidante. I developed the names and wrote the supporting brand copy:
Picture
Picture
Sample presentation of Loyalty Program membership card.
Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill).   Get in touch with Michael
  • Home
  • About Me
    • My resume
    • Happy clients
  • some of my Best Work
  • Work by Industry
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Osteoarthritis / Bioventus
      • Bone Stimulation / Fracture Healing
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact
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