good websites need good copy
Whether you're having someone design and build a website for you, are designing and coding it yourself, or are building one with a DIY website such as Wix, Weebly, or Squarespace, one crucial element may be missing.
The words.
In addition to powerful visuals, a website needs language that is carefully crafted and targeted, to help move your readers to action. I'll provide the words you need to help your website succeed in meeting your business goals.
I've written websites, blogs, and email marketing campaigns to help clients in industries as varied as fitness, fashion, technology, healthcare, and financial services. Working closely with you I can:
• Help you define effective communication strategies for your audience(s)
• Work with you to plan your site map and determine key navigation words and sub-navigation
• Write key sections of copy, or every word on the site; it's up to you.
• Write descriptive copy, videos, ongoing blog posts and social media messaging
• Write copy that not only engages readers, but encourages sharing, and helps with SEO (search engine optimization). In plain English, this means incorporating key words and phrases that are often used by people to search online for products and services like yours.
If you want people to find you, your site needs to be SEO-savvy. If you want them to spend time on your site and take the actions you desire — like clicking for information, calling a phone number, or buying what you're selling — you need to have language that engages interest immediately. Attention spans are short, so the words need to be great!
Get in touch today to discuss your project. I look forward to helping you.
The words.
In addition to powerful visuals, a website needs language that is carefully crafted and targeted, to help move your readers to action. I'll provide the words you need to help your website succeed in meeting your business goals.
I've written websites, blogs, and email marketing campaigns to help clients in industries as varied as fitness, fashion, technology, healthcare, and financial services. Working closely with you I can:
• Help you define effective communication strategies for your audience(s)
• Work with you to plan your site map and determine key navigation words and sub-navigation
• Write key sections of copy, or every word on the site; it's up to you.
• Write descriptive copy, videos, ongoing blog posts and social media messaging
• Write copy that not only engages readers, but encourages sharing, and helps with SEO (search engine optimization). In plain English, this means incorporating key words and phrases that are often used by people to search online for products and services like yours.
If you want people to find you, your site needs to be SEO-savvy. If you want them to spend time on your site and take the actions you desire — like clicking for information, calling a phone number, or buying what you're selling — you need to have language that engages interest immediately. Attention spans are short, so the words need to be great!
Get in touch today to discuss your project. I look forward to helping you.
Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill). Get in touch with Michael