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"You GOT IT" campaign for Blue Cross NC wins national ASTER award for excellence

10/18/2017

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I'm proud to be part of the team that created the 2017 online video campaign entitled "You Got It." For our efforts we were presented with a national Aster award recognizing excellence in healthcare marketing.
    BACKGROUND: The health care system is complicated; that's not big news to anyone. My assignment was to show & tell what the company is doing to make things easier for its members, and thereby raise positive brand awareness of Blue Cross NC. This campaign is for Blue Connect, their suite of online tools.
    Here's a sample of the videos, social ads, banners, and radio spots in this integrated campaign.
    RESULTS: The largest amount of audience engagement of any campaign to date, measured in click-throughs, time on site, and social sharing.
A handful of the web banners:
Facebook posts:
"Facts" :30 Radio spot
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    the better stuff

    In any career, there'll be opportunities to produce work that you feel quite proud of.
        And...a lot of the time you just do the "daily stuff" that may not win an award but does help you pay the mortgage.         
       Here is where I collect some of my favorites from along the way: the magic that happens when you have a good client, a good partner, and some good karma.

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Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill).   Get in touch with Michael
  • Home
  • About Me
    • My resume
    • Happy clients
  • some of my Best Work
  • Work by Industry
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Osteoarthritis / Bioventus
      • Bone Stimulation / Fracture Healing
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact
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