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The shortest blog post ever? A haiku about seo for copywriters

1/22/2015

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Better SEO?
Consider the machine but
Write like a human
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making a living by making stuff up

7/21/2014

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Picture
I didn't start out in advertising. After acting in college I banged around New York City as part of an improv comedy group called The Fresh Air Cab Company.* Being onstage in some dingy nightclub, armed with nothing but our bare wits and passion for play, was amazingly fun. When it worked it was magic. There was (pretty much) nothing better!

After awhile, I looked for a way to use my gift for making stuff up for a slightly more regular paycheck. Advertising fit the bill. Banging around in a conference room with other fringe human beings, making up s&^@, throwing pencils into the ceiling tiles like Tom Hanks in "Nothing In Common," well it was like improv theatre all over again, only with health insurance.

I haven't looked back. And what's kind of cool about this era of consumer-driven social marketing we're living in, is that it's becoming more and more like doing improv. You put a message out there, and messages come back from the audience! What's more, the brands that are willing to improvise — "play along and play nice" with consumers — are winning in the marketplace.

That's my story, and I'm sticking with it.  If you'd like to look deeper, my resume is on LinkedIn.

What's your story? I can help you uncover it, and share it with customers and potential fans. Let's have a conversation!

*NYC, back in the day. Peter Freedman, Betsy Beers, Michael Berliner, Winnie Boone. 



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    the better stuff

    In any career, there'll be opportunities to produce work that you feel quite proud of.
        And...a lot of the time you just do the "daily stuff" that may not win an award but does help you pay the mortgage.         
       Here is where I collect some of my favorites from along the way: the magic that happens when you have a good client, a good partner, and some good karma.

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Michael Berliner is an experienced copywriter based in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill).   Get in touch with Michael
  • Home
  • About Me
    • My resume
    • Happy clients
  • some of my Best Work
  • Work by Industry
    • Food
    • Healthcare >
      • Blue Cross Blue Shield
      • Managing Care Solutions
    • Pharmaceuticals >
      • Osteoarthritis / Bioventus
      • Bone Stimulation / Fracture Healing
      • Common Cold / Zicam OTC
      • Iron Overload / Exjade Rx
      • HPV / Gardasil Vaccine
      • Crohn's Disease / CIMZIA Rx
      • Loyalty / Botox & Juvederm
      • Hypophosphatemia / Fosrenol
    • Financial Services >
      • Pacific Life brand TV
      • GreenlightLoans.com
    • Non-Profits
    • Technology >
      • ShopBotTools.com
      • Handibot.com
      • 100kGarages.com
    • Real Estate
    • Recruitment
    • Automotive >
      • Jiffy Lube
    • Blogging samples
    • Radio!
  • Contact
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